Sneak Peek of Unreleased Preproduction Kia at all 46 Tour Stops
IRVINE, Calif., June 19 -- The eagerly awaited Kia Soul
will tease concertgoers this summer with a sneak-peek appearance during the
2008 Vans Warped Tour(R). As part of Kia Motors' exclusive vehicle
sponsorship of the tour, a specially-designed lightly camouflaged
preproduction Soul will be on display at the Kia Soul Lounge at every Vans
Warped Tour stop. This will be the public's first opportunity to see the
Soul up close before the production vehicle makes its world debut later
this year at the Paris Motor Show. The Soul will go on sale in the United
States spring 2009.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080619/NYTH111 )
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/kia/33746/
The Kia Soul is not ready to bare all just quite yet. While much of the
car will be on display for all to see, its dress leaves much to the
imagination. The Soul will feature a "pair of Vans" in the form of partial
front and rear masks bearing Vans' signature checkerboard pattern. Red
wheel spokes and side mirrors tease out its fun and naughty side, while
darkened windows help Soul maintain its mysterious allure until its
Parisian debut. Kia and Vans Warped Tour badges on the front and rear with
Vans logos running down each side scream that this vehicle is ready for
action.
Prior to the tour launch, Kia is offering fans the opportunity to enter
the "Experience Warped" online sweepstakes to win a "Fly Away" trip to the
grand finale tour stop in Los Angeles on August 17. During each stop,
concertgoers will have the opportunity to visit the Kia "Soul Lounge," an
interactive, air conditioned tent featuring information displays about the
new Kia Soul and other Kia vehicles, a DJ, an airbrush tattoo artist and
the chance to enter to win either a new Kia Sportage or Kia Spectra SX in
the "Keys to the Ride" sweepstakes. The Soul Lounge offers concertgoers
photo opportunities and a poster to be signed during Kia's exclusive artist
autograph sessions. Each tour venue will have a Kia VIP section, a raised
area near the main stage accessible only to those wearing customized Kia
VIP wristbands. Online, fans can view Kia Vans Warped Tour content at
http://fuse.tv/kiawarped, including the Warped Word of Steve concert blog,
which will give fans an insider's look at each tour stop including photos
and specially created, first-hand video.
In addition, Kia will be on stage as the presenting sponsor of the
popular Kevin Says Stage, a forum for local bands to rock out at each tour
stop. A part of the Warped Eco-Initiatives, this solar powered stage is
just one of the eco-friendly actions Kia will be part of during the tour.
Kia Motors also is proud to be part of the post-concert clean up and
recycling efforts.
About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm
of Kia Motors Corporation based in Seoul, South Korea. KMA offers a
complete line of vehicles through more than 640 dealers throughout the
United States. For 2007, KMA recorded its 14th consecutive year of record
U.S. sales. Kia Motors subscribes to a philosophy of building high value,
high quality, safe and dynamic vehicles. Kia Motors prides itself on
producing vehicles that are exciting and enabling and evoke the Kia tagline
"The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA."
Information about Kia Motors America and its full vehicle line-up is
available at its Web site -- http://www.kia.com. For media information,
including photography, visit http://www.kiamedia.com.
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